Ramp Year
A GTM strategy that meets the market. For B2B founders moving beyond founder-led selling, entering an agreed segment or building a more repeatable commercial motion.
Give me $50,000 of pipelineGo-to-market consulting defines who a product serves, the problem it solves, how buyers decide and how the company reaches and wins them. Ramp Year combines that strategy with embedded sales execution, infrastructure and a learning process, so recommendations can be tested in actual commercial conversations.
Use cases, economics and reachability narrow the target.
Pain, stakeholders and implementation determine the buying path.
Commercial conversations improve the thesis and operating playbook.
Translate product capability into a use case, buyer, business consequence and reachable market. Identify where references, implementation capacity and deal economics make the thesis credible. A large TAM is not a reason to target everyone.
Map the user, champion, economic owner, technical approver and procurement process. Decide what evidence each needs and what could stop adoption. Positioning should help the buyer explain the change internally.
Define the segment, channel, message and learning question for an initial play. Connect account records, response handling and discovery notes. Evaluate what the conversations reveal before declaring the plan validated.
Review opportunity quality, stalled decisions and objections across calls and the CRM. Preserve what works in playbooks and training. Distinguish a product problem, a targeting problem and an execution problem before changing everything at once.
Free research is for B2B companies that are funded or have at least $1 million ARR, selling annual deals of $5,000 or more. Paid engagement approval also depends on traction, reachable market, sales cycle, economics and product delivery readiness. Funding alone is not qualification.
If you only need a list, an isolated tool configuration or a broad advertising retainer, the full operating engagement may be more than your current problem requires. We establish the bottleneck before recommending scope.
These workstreams are part of The Ramp Year, not separate public packages. The base fee is $40,000 a month for four paid months: $160,000 total. Scope and team allocation are agreed before signing; external tool and data costs are separate.
For approved engagements, the guarantee is $160,000 in eligible signed first-year customer contract revenue. If needed, delivery continues for up to two additional operating months without another base agency fee. At month six, we refund the eligible shortfall, capped at agency fees paid. Commission is 10% only on eligible engagement revenue above $160,000. Signed value is not collected cash or profit.
Read the guarantee and worked examples or explore the complete method.
A consultant may focus on diagnosis and recommendations. Our standard engagement also builds infrastructure, runs the agreed sales work and trains the client team. Exact responsibility is defined before signing.
The standard offer is a sales and GTM operating engagement. Research, custom pages, workshops and partner work support the agreed sales motion; broad paid acquisition and general marketing retainers are not standard scope.
A commercial sponsor, access to relevant systems, product and technical support, and timely approvals. We also assess traction, reachable market, economics and delivery capacity.
An embedded sales team. A motion you keep.
Find accounts with a reason to buy.
Outbound that earns the next conversation.
Build a sales motion your team can run.
A head start, on us
Book a discovery call and qualify. Five accounts at an assumed $10k annual deal value; research targets, not buyer commitments.
Schematic