Ramp Year

For funded B2B startups selling upmarket

Your sales function,
built and run

We build and run your sales motion, then hand it over. $160,000 in new revenue signed for your business, guaranteed or we refund the shortfall.

First-year customer contract revenue, within six months. Approved engagements.

Understand your marketWin the right businessOwn the motion

The Ramp Year™

From market to signed business

  • Find the right accounts
  • Build the buying decision
  • Own the motion
Market intelligence

Know who needs you

  • Full market coverage
  • Pain and fit hypotheses
  • Prioritized buying signals
See how we find your best accounts
Market prioritiesMarket model
12,400Mapped accounts
860Fit the thesis
48Priority to investigate
Campaign experiments

Make the approach matter

  • Email, phone, LinkedIn and X
  • Signal-led campaign experiments
  • Every response changes the next move
See how we start the right conversations
A signal-led sales playHuman-led execution
Relevant change at an in-ICP account
@EmailTest the pain
AircallCallFind the context
SocialBuild relevance
InterestDiscovery
ReferralNew stakeholder
No fitStop the play
One account recordNew evidence → next experiment
Senior selling

Build the buying decision

  • Quantified business pain
  • Champions and buying committees
  • A business case that travels internally
See how we build a buying decision
The buying groupAccount walkthrough
Maya · Economic buyerBusiness case & priority
Alex · ChampionInternal advocacy
Sam · Technical buyerAdoption & risk
$240kAnnual cost of the problem
$60kFirst-year solution cost
3×Potential net ROI before implementation cost
A meeting becomes an opportunity when
Pain verifiedImpact quantifiedCommittee engagedNext step agreed
Deal execution

Clear the path to signature

  • Buyer-specific sales rooms
  • Security and legal workstreams
  • An agreed path to signature
See how we get deals through procurement
One coordinated deal planDeal walkthrough

The commercial case

Quantified ROI$240k annual pain / $60k solutionA business case your buyer can defend
Champion coachingAlex's internal pitchObjections, stakeholder asks and next steps
Digital sales roomOne buyer-specific hubROI, proof, rollout and decision documents
Mutual action planOwners through signatureA named owner and date for every decision

The approval path

Security reviewOct 12 / SamControls and questionnaire review
Legal coordinationOct 16 / LeoMSA and DPA redlines with your counsel
Vendor onboardingOct 19 / MayaFinance, vendor setup and purchase order
Implementation planOct 26 / SamSuccess criteria, rollout and owner handoff
Security reviewSam
Legal reviewLeo
Executive decisionMaya
Aligned stakeholdersReady for a decision
Client ownership

Keep what works

  • Your infrastructure and data
  • A living, tested sales playbook
  • A team trained to run the motion
See what your team takes over
Your operating sales functionBuilt to belong to you
Ramp YearOur team + yoursYour team
Market intelligenceAccounts, signals & ICP
Working infrastructureSystems, data & agents
Your sales playbookTested plays & deal craft
Trained operatorsCoaching & hiring support
We operate, you observeWe run it togetherYou operate, we coach
Client-owned accountsOptional scaling support

Every conversation sharpens the next.Research agents support the work. Experienced people make the decisions.

Explore the full method

The people behind the work

  • Hands-on cofounders
  • Senior BDRs and AEs

From the operators

Our field notes

Research

Inside the motions that matter

Our commitment

Guaranteed $160k in signed revenue
or we refund the shortfall

  • New first-year customer revenue
  • Signed within six months
  • Approved engagements
New revenue for your business$160,000

Enter a value from zero to 1,000,000 dollars to calculate the shortfall refund.

Your new first-year customer revenue

$250,000

We refund you

$0

Total agency fee after refund

$169,000
10% on the revenue above $160,000$9,000

Target covered. You keep the sales motion and the customer relationships.

How the guarantee works

Four paid months at $40,000 per month. We target $160,000 in eligible signed first-year contract value by month four. If needed, we continue through month six without extra base agency fees, then refund the remaining shortfall, capped at fees paid.

Signed value is not collected cash or profit. Eligibility, attribution, client responsibilities and refund timing are agreed before signing. Approved tools and data costs are separate. No minimum deal count. Above $160,000, a 10% commission applies only to eligible first-year customer revenue signed during the engagement. No automatic commission on renewals or future client-led selling.

Build it in-house or build with us

Your first four monthsBuild in-houseThe Ramp Year™
Commercial leadership
$52,083Four months · half a sales-lead role
Partner-ledHands-on commercial leadership
Selling & prospecting
$118,750Four months · one AE + one BDR
Senior sellersAn experienced team scoped to your motion
Systems & market research
$31,250Four months · half a RevOps role
Built for youTAM, signal workflows and connected systems
Playbooks & training
Build as you rampInternal time; within the people budget
Built and practicedYour team learns the motion we operate
Recruiting
$20,000Additional planning allowance
Already assembledNo separate agency recruitment fee
Revenue protection
No built-in refundEmployment costs remain if targets slip
$160k guaranteedEligible signed revenue or a shortfall refund
Founder attention
~120 hours30h hiring + 30h setup + 60h experiment planning and review
An operating team from day oneYour time goes to product context, priorities and approvals
Getting the motion moving
8-week setup scenarioRecruit, connect the stack and work through the first experiments
First plays in weeks 1-2Our target: onboarding, priority accounts, infrastructure and live experiments
Cost + fee protection~$222kPeople + recruiting budgetPlus ~120 founder hours in this scenario$0*Base fee left uncovered$160k actual base fee, backed by client revenue
Tools & dataSeparateSeparate, approved with you

*Four paid months total $160,000. We sign $160,000 in eligible first-year customer revenue for you by month six, or refund the shortfall. $0 is the uncovered base fee, excluding commission and tools.

See the assumptions and sources

Illustrative US hiring budget, not a salary quote: one AE at $200k annual on-target earnings, one BDR at $85k, half a $150k RevOps role and half a $250k sales-lead role. Total annual cash compensation: $485k. Four months plus an assumed 25% employer-cost allowance: $202,083. An illustrative $20k recruiting allowance gives $222,083 before tools. The separate founder-time allowance is 30 hours on hiring, 30 hours on setup and 60 hours on experiment planning/review across an eight-week setup scenario. These 120 hours are not added as another salary cost and are not a measured loss. They assume founder involvement beyond the allocated hired roles; do not double-count time if the founder fills those roles. Timelines vary. Ramp Year starts paid delivery with onboarding and targets first experiments in weeks one and two; immediate closed revenue is not promised.

Salary anchors: Dovetail sales-development listing and Assembled midmarket AE listing. Leadership and RevOps allocations are planning assumptions. BLS employer-cost data provides context, not the exact 25% assumption. Actual hires and agency staffing are not identical: employee capacity is dedicated; Ramp Year capacity is scoped. Agency commission and external costs are additional.

The complete engagement

$40k/ month

Four paid months

Your base fee$160,000
Guaranteed client revenue$160,000

First-year revenue signed for your business
Or we refund the shortfall

  • Hands-on senior sellers and strategic consulting
  • Your market mapped and prioritized
  • Signal-led campaigns and working infrastructure
  • Complex deals, negotiation and procurement
  • A trained team and complete handover

Plus 10% of eligible first-year customer revenue signed above $160,000 during our engagement. No automatic renewal or future client-led sales commission.

Give me $50,000 of pipeline

A head start, on us

Your next $50,000 in potential pipeline

Free for qualifying founders
  • Five priority accounts, researched by people
  • Decision-makers and a relevant buying signal
  • Your first message and a plan to progress the deal
  • The gaps in your current sales motion
Give me $50,000 of pipeline

Book a discovery call and qualify. Five accounts at an assumed $10k annual deal value; research targets, not buyer commitments.

Your account playResearch preview
New VP, new prioritiesExecutive hire + expanding operations
Verify
MayaEconomic buyer to research
Your first conversation

“As the team expands, where does your current process start to slow you down?”

Five tailored account plays$50,000Potential annual pipeline · $0 research fee

Before we talk

Is this right for our stage?

You have paid customer traction, funding or budget to support the engagement, and a product you can reliably deliver. We assess reachable buyers, deal economics and sales-cycle length before accepting the guarantee. Funding alone is not enough.

Who actually does the selling?

Your named Ramp Year delivery team runs the agreed outreach, replies, discovery, demos, commercial follow-up and closing. Your product experts support technical questions, and your company approves pricing, legal terms and product commitments.

What counts toward the $160,000?

New, attributable signed first-year contract value under the rules agreed before signing. It is not pipeline, a meeting count, multi-year total value, collected cash or profit. At $120,000 eligible signed value, the shortfall refund is $40,000.

How much time do you need from us?

We agree a named sponsor, product support, access and approval expectations before kickoff. Expect working sessions at the start and a regular commercial review. We do the operating work; we still need your expertise and decisions.

Do you hire our sales team?

We support your hiring team with role definition, candidate assessment, interviews, onboarding and ramp coaching. You own recruiting operations, employment offers and final hiring decisions. This is not an unlimited sourcing or placement service.

What happens after handover?

Your team keeps operating the client-owned systems and agreed deliverables. You can also retain Ramp Year for separately scoped scaling support. There is no automatic ongoing agency commitment.