Market intelligence Know who needs you Market priorities Market model
Expansion New leadership Technology change
Account hypothesis New market, new complexity Find the teams whose operating model is changing, then test where your product removes friction.
Hiring pattern New geography Buyer remit
12,400 Mapped accounts
860 Fit the thesis
48 Priority to investigate
An account earns its place
Map the landscape
Segment economics + geography Competitor customers + current stack Buying committees + exclusions Find a reason to act New executive Remit, past tools, stated priorities
Growth or expansion Hiring, new markets, operating strain
A problem in public Relevant posts, replies, technology changes
Our judgment Source + freshness Pain hypothesis Account priority
Pursue now Watch Exclude
You get An account universe with a reason to pursue, a person to reach and a hypothesis to test.
Campaign experiments Make the approach matter A signal-led sales play Human-led execution
Interest Discovery
Referral New stakeholder
No fit Stop the play
One account record New evidence → next experiment
A hypothesis behind every play
Same buyer, different angle Operations leaders moving upmarket Pain-led Trigger-led
Test whether manual approval work is creating measurable deal friction.
Opening message / walkthrough Who owns the handoff when a buyer asks for security, legal and an implementation plan at the same time? Email Phone
Hold steady Buyer + segment
Change deliberately Message + offer
Judge the evidence Qualified conversations
Make the call Keep, revise or stop
Intelligence Enrichment / signal rules / account context
Orchestration Routing / deliverability / suppression / CRM
Deal support Custom pages / sales rooms / ROI / reporting
You get Client-owned infrastructure and tested sales plays, operated by senior BDRs and AEs.
Senior selling Build the buying decision The buying group Account walkthrough
Maya · Economic buyer Business case & priority
Alex · Champion Internal advocacy
Sam · Technical buyer Adoption & risk
$240k Annual cost of the problem
$60k First-year solution cost
3× Potential net ROI before implementation cost
A meeting becomes an opportunity when
Earn the right to forecast
Real pain Problem confirmed by the buyer
Business impact Cost, risk or missed growth quantified
Buying group Champion, economic buyer and stakeholders engaged
Shared next step Owner, date and decision agreed
Build support beyond the room Seller Champion Buying committee
Coach the internal business case Multithread top-down and bottom-up Test advocacy; develop another champion if needed Inspect the whole decision M MetricsE Economic buyerD Decision criteriaD Decision processP Paper processI Identified painC ChampionC Competition
MEDDPICC for suitable midmarket and enterprise deals You get Evidence-led opportunities, buyer-specific business cases and a plan for the people making the decision.
Deal execution Clear the path to signature One coordinated deal plan Deal walkthrough
The commercial case Quantified ROI $240k annual pain / $60k solution A business case your buyer can defend
Champion coaching Alex's internal pitch Objections, stakeholder asks and next steps
Digital sales room One buyer-specific hub ROI, proof, rollout and decision documents
Mutual action plan Owners through signature A named owner and date for every decision
The approval path Security review Oct 12 / Sam Controls and questionnaire review
Legal coordination Oct 16 / Leo MSA and DPA redlines with your counsel
Vendor onboarding Oct 19 / Maya Finance, vendor setup and purchase order
Implementation plan Oct 26 / Sam Success criteria, rollout and owner handoff
Oct 12 Security review
Oct 16 Legal review
Oct 22 Executive decision
Aligned stakeholders Ready for a decision
Run approvals in parallel
Workstream Prepare early Coordinate Resolve
Commercial Quantified business case Executive alignment Mutual decision
Security Answer library + trust material Buyer questionnaire Client security approval
Legal + finance DPA, MSA + insurance inputs Redlines + vendor setup Client legal sign-off
Implementation Scope + success criteria Owners + dependencies Agreed rollout
One buyer-specific sales room The case travels with your champion ROI model Stakeholder proof Mutual action plan Procurement documents
You get A coordinated commercial and paper process. Your specialists retain legal and security approval.
Client ownership Keep what works Your operating sales function Built to belong to you
Your team Market intelligence Accounts, signals & ICP
Working infrastructure Systems, data & agents
Your sales playbook Tested plays & deal craft
Trained operators Coaching & hiring support
We operate, you observe We run it together You operate, we coach
Client-owned accounts Optional scaling support
Your team takes the controls
We work together
You practice the motion You lead
You run it with confidence Ramp Year Your team
What you keep What your team can do
Account intelligence + signal rules Find the next best-fit account
Campaigns + operating infrastructure Start relevant conversations and handle replies
Deal craft + a living playbook Qualify, multithread and progress opportunities
Review routines + trained operators Coach sellers, inspect deals and improve the motion
Built into delivery Role definition, candidate assessment and ramp support with your hiring team. Optional scaling support after handover.
Every conversation sharpens the motion
Reviewed with you Agents organize
What we change Account priorities Find an event that makes waiting costly
The next conversation Quantify the cost of doing nothing
Your playbook Add a reason-to-act qualification gate
Back into research, experiments and coaching
From Daavid's work at How call intelligence informed sales, marketing and product
Built with you, ready to own
Workstreams M1 M2 M3 M4 M5 M6
Intelligence + infrastructure Build + launch Refine
Experiments + live selling Operate and improve If needed
Training + transfer Practice toward ownership
Base agency fee $40k $40k $40k $40k $0 $0
First two weeks / target Get the motion moving Deep product and market onboarding Priority accounts + systems connected First experiments and discovery calls Through month four Operate, learn, transfer Senior sellers work the live deals Review evidence and sharpen plays Your people practice taking over Months five and six / if needed Close the revenue gap No additional base agency fee Continue the agreed selling work Refund the eligible shortfall at month six Delivery is scoped to your business. Above $160k, 10% commission applies to eligible revenue signed during the engagement. Tools and data are separate.
Call
How call intelligence informed sales, marketing and product