SDR outsourcing assigns defined prospecting and early sales-development responsibilities to an external team. Ramp Year connects that work to the wider sales motion: market research, multichannel outreach, human qualification, opportunity progression and client-team training. A calendar event is an activity; a qualified opportunity needs buyer evidence.
ProspectFit hypothesisMarket and use-case fit justify outreach.
HandoffVerified evidenceA relevant person confirms a problem and a next action.
ProgressionCommercial ownershipThe receiving seller advances the buying decision.
What the work includes
Agree the handoff standard
Write what must be established before an opportunity enters the accepted pipeline: verified business pain, a relevant buying-committee contact and an agreed next step. Distinguish a researched prospect, interested response, booked meeting and active opportunity. Decide who can accept or reject a handoff and why.
Keep one account history
Connect touches, replies, discovery findings and next actions in the client-owned CRM. A seller should be able to understand the account without reconstructing several inboxes. Give one person responsibility for follow-through; a handoff without an owner is a failure of process, not buyer behavior.
Coach the conversation
Use call reviews and objections to improve targeting and discovery. Support candidate assessment, onboarding and role definitions with the client hiring team. The client retains hiring decisions. Automation can assist research and documentation, while people remain responsible for buyer conversations and commercial judgment.
Measure the downstream result
Review whether accepted opportunities progress, where they stall and which evidence was missing. Meeting attendance and outreach activity diagnose execution; they do not establish a buying decision. Maintain rejection reasons so the prospecting team learns from sales rather than repeating the same unqualified introductions.
Built for considered B2B purchases
Free research is for B2B companies that are funded or have at least $1 million ARR, selling annual deals of $5,000 or more. Engagement approval also depends on traction, reachable market, sales-cycle feasibility, economics and delivery readiness. We inspect the constraint before agreeing scope.
One motion. Clear commercial terms.
The Ramp Year combines research, infrastructure, outbound, experienced selling, hiring-team support and training. It costs $40,000 per month for four paid months: $160,000 total. Approved external tool and data costs are separate. These workstreams are not standalone public packages.
Approved engagements target $160,000 in eligible signed first-year customer revenue. If needed, delivery continues for up to two extra operating months without another base agency fee. At month six, the eligible shortfall refund is capped at agency fees paid. Commission is 10% only on eligible engagement revenue above $160,000. Signed value is not cash collected or profit. Read the worked examples and conditions.
Your questions, answered
Is this pay per meeting?
No. Ramp Year offers one connected operating engagement. We do not publish a pay-per-meeting or replacement-meeting package.
Do you also close deals?
The agreed motion includes experienced human-led selling and opportunity development, not just introductions. Client approvals govern commitments, discounts and contracts.
Can you support our internal SDR team?
Yes, within the agreed engagement: role definition, candidate assessment, onboarding, coaching and documented workflows. We do not guarantee placements or hiring outcomes.