A B2B cold email agency helps identify relevant buyers, prepare sending infrastructure, write and test outreach, and handle responses. Ramp Year uses email as one part of an integrated sales motion. We connect account evidence to discovery and experienced selling, rather than treating email volume or positive replies as customer revenue.
ResearchRelevant accountA sourced observation supports a question, not a demand claim.
ConversationHuman follow-throughReplies enter an accountable sales workflow.
OpportunityEvidence of a decisionVerified pain, buying contact and a next step define progression.
What the work includes
Start with a buyer problem
Select an account segment and a plausible business problem your product can resolve. Attach a public source and date to each observed trigger. A hiring post, expansion or technology change is an opening hypothesis, not proof of private buyer intent. Reject accounts that fail basic product and delivery fit before drafting messages.
Make the infrastructure accountable
Define who owns domains, mailboxes, authentication, suppression records and response routing. Review provider guidance and applicable outreach rules before launch. Warm-up labels and deliverability scores cannot guarantee inbox placement. Keep client-specific records and access documented so the motion can transfer.
Write for the next decision
Use a brief, accurate observation, a specific problem hypothesis and a reasonable question. Do not imply a personal relationship or manufacture urgency. A useful reply may challenge the thesis rather than request a demo. Route interested buyers to a person who can inspect fit and run discovery.
Learn before expanding
Separate delivery problems from weak account fit and weak value propositions. Compare a defined segment and message against conversation quality, not opens alone. Record opt-outs and stop requests. Increase scope only when the team can handle responses and demonstrate useful commercial learning.
Built for considered B2B purchases
Free research is for B2B companies that are funded or have at least $1 million ARR, selling annual deals of $5,000 or more. Engagement approval also depends on traction, reachable market, sales-cycle feasibility, economics and delivery readiness. We inspect the constraint before agreeing scope.
One motion. Clear commercial terms.
The Ramp Year combines research, infrastructure, outbound, experienced selling, hiring-team support and training. It costs $40,000 per month for four paid months: $160,000 total. Approved external tool and data costs are separate. These workstreams are not standalone public packages.
Approved engagements target $160,000 in eligible signed first-year customer revenue. If needed, delivery continues for up to two extra operating months without another base agency fee. At month six, the eligible shortfall refund is capped at agency fees paid. Commission is 10% only on eligible engagement revenue above $160,000. Signed value is not cash collected or profit. Read the worked examples and conditions.
Your questions, answered
Is cold email the whole service?
No. The standard engagement connects research, infrastructure, multichannel outbound, discovery and selling to client-owned handover.
Do you guarantee email results?
We do not promise inbox placement, open rates or a meeting quota. The approved-engagement guarantee concerns eligible signed first-year customer revenue under the agreed terms.
Who owns the outreach infrastructure?
Client-specific systems, records and workflows are designed for client ownership. Provider subscriptions, access and reusable agency IP boundaries are agreed before signing.